WEBSITE CASE STUDY: Steigerwalt & AssociatesThe Challenge:
Prior to becoming a Wise Law Media customer, nationally renowned attorney Kerry Steigerwalt was facing a wide variety of marketing obstacles. With inconsistent branding, as well as two outdated and unmaintained websites, Mr. Steigerwalt was unknowingly losing potential clients. Additionally, the successful channels that drove new business clientele through were not properly tracked, nor were the success of his print advertising campaigns. After managing his marketing strategies in house for several years, Mr. Steigerwalt made the decision to outsource his needs to Wise Law Media.
The Solution:
Since employing Wise Law Media, to provide management to all marketing aspects of his firm, Steigerwalt and Associates have two newly customized websites, www.kerrysteigerwalt.com and www.sddefenselawyers.com, that are both regularly maintained and updated by a dedicated staff of professionals. These sites have been amended to include high quality, keyword content, in addition to reorganized site navigation. Each site was redesigned separately to be optimized for search engine submission and both currently rank within the top 10 of 290 million listed for several keyword searches. Daily, www.kerrysteigerwalt.com, averages 300 unique visitors, while www.sddefenselawyers.com averages approximately 140 unique visitors. In order to properly record and report website traffic, Wise Law Media has implemented a system of statistics, analytics, and conversion data - all available in real time 24/7. Lastly, Through our service of Video Production, Wise Law Media was able to add an element of style and personal touch to Mr. Steigerwalt's websites and remain current with online marketing trends.
Beyond internet based marketing techniques, are those of traditional print media. Wise Law Media has designed a customized logo for Steigerwalt and Associates utilized on firm letterhead, business cards, and print advertisements alike. This practice creates a consistency of branding and increases firm presence across a wider spectrum. We have expanded Mr. Steigerwalt's exposure through 7 local directory advertisements, as well as print advertisements for 2 local publications, all consistently designed in order to establish awareness and resonate with current and potential clients. Through micro management, Wise Law Media has organized appropriate payment schedules for all print advertisements resulting in more time for Mr. Steigerwalt to dedicate to case management.
The Bottom Line: